Struggling to rank on Google? You’re not alone. Most creators chase the same high-volume keywords, drowning in competition. The secret? Target low-competition keywords first. These hidden gems let you rank faster, drive traffic, and build authority. Here’s how to find them.

Start With Long-Tail Keywords

Long-tail keywords are specific phrases (3+ words) like “best lightweight camera for hiking” instead of “cameras.” They have lower search volume but less competition. Use free tools like AnswerThePublic or Google Autocomplete to brainstorm ideas. For example, type “how to optimize images for” and let Google suggest endings like “web performance” or “SEO.”

Spy on Competitors (Ethically)

Analyze competitors ranking on page 2 or 3 of Google. These pages often target keywords they haven’t fully optimized. Tools like Ubersuggest or Ahrefs’ free plan can show you their keywords. Look for gaps – keywords they rank for but don’t focus on.

Use Keyword Difficulty Scores

Most tools assign a “keyword difficulty” (KD) score. SEMrush and Moz offer free versions. Aim for keywords with a KD below 30. For example, “how to resize images without losing quality” has a KD of 25, making it easier to rank for than “image resizer” (KD 65).

Leverage “People Also Ask”

Google’s “People also ask” section reveals related queries. If you’re writing about image optimization, these questions might include “how to compress images for WordPress” or “best image format for SEO.” Create content that answers these directly.

Optimize for Images and Visual Searches

Image-based keywords are often overlooked. Use descriptive file names (e.g., “blue-hiking-backpack.jpg” instead of “IMG_1234.jpg”) and alt text. Tools like Photozilla, TinyPNG, or ShortPixel can help resize and optimize images without quality loss – critical for page speed, a ranking factor.

Target Local or Niche Audiences

Add location modifiers (e.g., “vintage camera repair in Austin”) or niche terms (e.g., “astrophotography editing tips”). Google Keyword Planner’s location filters can help here.

Repurpose Old Content

Update existing posts with new keywords. A blog about “beginner photography tips” could expand into “budget-friendly photography gear for beginners” or “how to edit photos with free AI tools.”

Final Tip: Prioritize Relevance Over Volume

A keyword with 100 monthly searches but zero competition is better than one with 1,000 searches and 10,000 competitors. Use free tools like Google Trends to confirm steady interest.

Low-competition keywords are your shortcut to organic growth. Combine them with quality content, fast-loading pages (tools like Photozilla or Imagify help here), and consistent updates. Start small, track results, and watch your traffic climb – one unnoticed keyword at a time.