Search Engine Optimization (SEO) is the most effective way to increase profits from a WordPress website because it brings in targeted, organic traffic without ongoing ad costs. Unlike paid marketing, SEO investments continue to generate results long-term, making it a high-return strategy. Ranking higher in search engines means more visibility, more clicks, and ultimately, more conversions and revenue—whether through sales, affiliate marketing, or ad impressions. A well-optimized site also enhances user experience, leading to lower bounce rates and higher engagement, further boosting profitability. In short, better SEO = more traffic = higher earnings. 🚀