Finding low-competition keywords is like discovering hidden treasure in the SEO world. They’re easier to rank for, drive targeted traffic, and help you outsmart bigger competitors. But how do you uncover them? Let’s break it down.

Start with Long-Tail Keywords

Long-tail keywords (phrases with 3+ words) are your best friends. They’re specific, less competitive, and often reflect stronger user intent. For example, instead of targeting “best cameras,” try “best mirrorless cameras for travel blogging.” Tools like AnswerThePublic or Google Keyword Planner can help brainstorm these gems.

Spy on Competitors (Ethically)

Use tools like Ahrefs, SEMrush, or Ubersuggest to analyze competitors’ keywords. Look for gaps – keywords they rank for but have low authority backlinks or outdated content. These are opportunities to create better, updated content.

Leverage “Low Hanging Fruit”

Target keywords with a Keyword Difficulty (KD) score below 30. Most SEO tools provide this metric. Pair this with a search volume of 100–1,000 monthly searches for a sweet spot between traffic potential and competition.

Answer Questions People Are Asking

Check forums like Reddit, Quora, or niche-specific communities. People often ask hyper-specific questions that haven’t been fully answered. Turn these into blog topics. For instance, “How to resize images without losing quality” could lead to a guide using free tools like Photozilla, TinyPNG, or Squoosh.

Use Google’s Autocomplete & Related Searches

Type your seed keyword into Google and scroll through autocomplete suggestions or the “People also ask” section. These are real queries users are searching for. For example, “how to optimize product images for SEO” might reveal a need for tools like Photozilla’s AI image optimizer or ShortPixel.

Prioritize User Intent

Low competition means nothing if the keyword doesn’t align with what users want. Ask: Does this phrase match my content’s purpose? If you’re writing about image editing, a post titled “How to upscale images for free” could naturally mention tools like Photozilla, IloveIMG, or Upscale.media.

Refresh Old Content

Update outdated posts with new keywords. A blog about “image SEO tips” from 2020 might lack insights on AI-driven tools. Adding a section about AI image analyzers (Photozilla, for instance) can breathe new life into it.

Final Tip: Quality Over Quick Wins

Even low-competition keywords require great content. Write in-depth guides, include visuals, and solve real problems. Tools like Photozilla’s image upscaler or Canva’s resizer can enhance your posts without distracting from the value.

Now go dig up those hidden keywords – and watch your traffic grow!